Sell Products & Run a Shop on Instagram

Make your profile shoppable

Add a shopping link in your bio and enable shoppable posts that tag products and send viewers to checkout. You'll need a Business profile, a Facebook Shop and a commerce catalog.

Start an affiliate or ambassador program

Pay creators only when they convert. Distribute unique links or codes and track sales. Ramen brand Immi grew to 432 ambassadors and $200k in affiliate sales this way.

Use seeding instead of big budgets

Gifting products to micro-influencers often drives sales at near-zero acquisition cost. Pick creators whose audience genuinely fits — authenticity beats reach.

Boost and repost UGC

Promote a strong organic post with Boost, and repost user-generated content (with credit) as social proof. Starface and others turn customer content into a steady sales engine.

Key takeaways

• Enable shoppable posts (Business profile + FB Shop + catalog).
• Run an affiliate/ambassador program — pay on conversion.
• Seed micro-influencers and repost UGC as proof.

Sources

• bulk.ly — How to Sell on Instagram 2026
• Shopify — How to Sell on Instagram 2026
• Shopify — Collabs (Immi case)